In my previous blog post I touched on the concept of Squared Euclidean Distance between patterns. So what is this Distance and why do we care? It is the numerical representation of a difference between two Sitecore patterns. Going back to an example from Persona Tool let's look at several patterns:
Here's a snapshot from watching two keys and how they compare to each other. The first key () happens to be Analytics.
Hedgehog Persona Tool takes this process of pattern matching to a whole new level. As previously discussed, Sitecore patterns are preset, and may not accurately reflect visitor behavior. You can compare this process to a conference planning: you expect visitors from certain states and prepare badges (Pattern Cards) for them with state names. But as visitors come you might realize that some of them arrive from totally different areas and your badges (Pattern Cards) are irrelevant. The Hedgehog Persona Tool allows us to see the accurate visitor behavior in real time. Each visit stored in Mongo is turned into a pattern, matched against other patterns and then assigned to a cluster with similar patterns for a much more detailed and accurate analysis.
If you'd like more information about persona development and marketing strategy, reach out to Hedgehog Digital Marketing Innovation Team.